Nick Kuchar vintage Discover Your Flavor digital campaign art

OluKai 'Discover Your Flavor' Campaign



With the sun finally bursting through the clouds here in Hawaii, it feels like a good time to talk spring and summer! If you've lived or visited the islands in the last decade, you've probably heard of OlukaiThis Hawaiian-inspired footwear company makes some rad shoes and slippahs that feel like you're walking in wet sand all day long. I had the pleasure of designing some vintage Hawaii art for their new spring collection of sandals, inspired by a local favorite: good ol' fashioned shave ice. The goal was to capture the fun, colorful, and playful feeling of ordering a shave ice in Hawaii.
Nick Kuchar Discover Your Flavor digital campaign artwork
If you've ever stopped at Anahulu's for post-surf refreshment or sought out Wishing Well in the gloriously vintage Hanalei or snapped a pic at Matsumotos, you know what we're talking about. Used in the catalog, online, and on point of purchase displays in-store worldwide, the three different designs pull from the range of shave ice flavors from tart to sweet to refreshing.
Nick Kuchar Discover Your Flavor digital campaign artwork
Nick Kuchar Discover Your Flavor digital campaign artwork
Props to the Olukai team for coming up with a fun way to get inspired by people's taste. If you want to snag a pair for yourself and discover your flavor, you can check out the collection here. And don't miss their rundown of some of the best shave ice locations on the islands here
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