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In the process of revitalizing their "Pataloha" brand, Patagonia contacted me to create some new shirt art. Pataloha, is a division of Patagonia that was started by Rell Sun in 2002. This was the beginning of an effort to revive it and bring Hawaiian aloha spirit and design to the popular and eco-responsible Patagonia brand.
A match made in paradise. I had the privilege to work with Hendrick's Gin on a gallery show at the Manifest in Chinatown. I presented my line of Hawaii art along with a vintage-inspired ad campaign that I created that was inspired by Hendricks.
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