Hawaii Modern Brand Identity
BRANDING
Hawaii Modern
If you're into mid-century modern furniture and live in Hawaii, chances are you've heard of Hawaii Modern. John and his team buy, restore, and resell authentic goods of old. I'm a fan of all things mid-century as you may have guessed, so I was stoked to create a logo that fit their brand and personality.
The logo features John's signature Chuck Taylors and a chair with those timeless, simple lines. Scroll down to peruse a few of the different iterations we explored...
Before we landed on the final version:
If you're ever in Kaka'ako, I highly recommend swinging by their shop and finding your next furniture piece. You may even see John sporting one of his favorite tees.
Photos courtesy of Kristen Hook and Hawaii Home Magazine.